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Seeing is believing. Visual search is the new "must have" for stock photography websites.

Idée's Visual Search technology now integrated on Masterfile.

Toronto, Canada – August 25, 2004 – Masterfile announces SimSearch™, its state of the art visual search implementation incorporating Idée's Espion Site Search technology. Masterfile, one of the largest stock photo agencies in the world, licensed and integrated Espion Site Search (ESS) for use on the Masterfile website. By using a unique combination of Idée's image recognition software, and algorithms designed by Masterfile's developers, SimSearch is one of the most compelling visual search tools in the stock photo industry today.

With traditional keyword searching, finding visually similar images can be a challenge. Now with SimSearch users can find visually similar images with the click of a button. It's practical, creative and – most important – it's fast!

Masterfile President, Steve Pigeon, says: "Our SimSearch tool allows users to search for images more intuitively. They can use the ‘look and feel' of one image to find more images like it with a single mouse click. This technology reduces the need to articulate concepts with keywords."

Adds Leila Boujnane, CEO of Idée "As the leader of visual search solution for the stock photography and footage industry, we are excited to see our technology in action at Masterfile. The value to Masterfile clients is immediate: better search functionality. A picture doesn't need a thousand words."

About Idée

Idée Inc. develops advanced image identification and visual search software. Read more...