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Framepool Integrates Idée's Innovative Visual Search Capability

Munich, Germany & Toronto Canada, – June 8th, 2004 – Framepool, Europe's largest stock footage provider, has teamed up with Idée Inc. to offer visual search functionality to its users. Idée's visual search enables customers to find shots that look like any given video frame. Filmmakers or editors can thus look for shots within Framepool's vast collection of premium stock footage that fit shots they like. Visual Search also facilitates finding shots within the collection that fit together smoothly.

"Creative workers in the film industry often think in images, not in keywords. We wanted to offer them the opportunity to search for the material they need in a visual way." explains Goetz Schmidt–Bossert, COO of Framepool. "Following an extensive analysis of search technology, Framepool selected Idée's visual search solution for its superior performance, accuracy and ease of integration. As the leader in the stock footage industry, we are committed to ongoing innovation and in Idée we found the ideal innovation and licensing partner."

Framepool's extensive video collection and industry experience were an ideal match for Idée's technical expertise; allowing the partners to create what is one of the industry's most advanced search solutions. With improved usability for its customers and enhanced search functionality, Framepool is continuing its commitment to providing better and faster search tools to the creative industry.

“We see visual search as a fitting search technology for footage collections as well as complementary search functionality for creatives in the film industry. However this is just the beginning." Adds Leila Boujnane, CEO of Idée. "We are continually looking for the best ways to provide exceptional technology solutions to our customers and working with one of the world's leading footage companies stimulates us to continue to enhance our technology for the footage industry. We are now designing exciting new features to meet the current and future needs of the footage market."

About Idée

Idée Inc. develops advanced image identification and visual search software. Read more...

About Framepool

Framepool AG located in Munich, Germany is one of the largest European agencies for stock footage, licensing premium film material from renown film makers to film producers, broadcasters and advertising agencies world wide. Framepool has pioneered the digitalization of video assets and is dedicated to making the use of stock footage easy and efficient through the most advanced technology.

Contact information
Dr. Goetz Schmidt–Bossert,
Chief Operations Officer

Framepool AG
Schwere–Reiter–Str. 35 / H14
80797 Munich, Germany
Tel.: +49 (89) 307 648–64

Website: www.framepool.com
Email: goetz.schmidt@framepool.com