Featured Client: CGIBackgrounds

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CGIBackgrounds.com provides rights-managed background images and environments to advertising professionals in the automotive industry. With a dynamic and innovative image collection designed with product placement in mind, CGIB offers their clients a diverse selection of backdrops from locales all over the world.

CGIB's images are licensed for use in print and web advertisements worldwide. Often, a combination of background images is manipulated to create a unique environment. Unfortunately, such heavily distorted image use is difficult to recognize with the human eye, and leaves the door open for undetected infringements.

CGIBackgrounds.com needed a way to find out where their images were being used - and by whom.

Puzzle

Idée's PixID image monitoring service helps CGI Backgrounds on two fronts; first by identifying infringers for us to pursue and second by helping uphold the integrity of our rights-managed business model. In other words, when a client pays a premium for industry exclusivity, they can be assured of that exclusivity.

Clients who pay a premium for industry exclusivity want to be assured their images are not being used anywhere else. Photographers want to be assured that their copyright protection is being upheld. Automated image monitoring provides an easy solution to these issues.

PixID uses Idée's unrivaled image monitoring software to provide reports outlining exactly where a body of images has been used; both in print and on the web. PixID identifies images based on their appearance, even if they have been radically cropped, rotated, color-adjusted, or flipped.

CGIBackgrounds.com uses PixIDís monitoring service to protect their visual assets. PixID monitors thousands of print publications and millions of websites internationally, providing CGIB with fast, exceptional monitoring results.

RV
“We are excited to be working with Idée - their technology is unparalleled in the industry. We had results within days of starting the service, and already we were finding image use that was completely unknown to us. We could not have asked for a better vendor.”
~Bill Messerly
CGIBackgrounds.com

Troy, Michigan www.cgibackgrounds.com

Challenge

  • Monitor image usage for both print and the internet
  • Assure clients of industry exclusivity
  • Ensure the integrity of rights-managed business model

Solution

  • Use PixID Image Monitoring Service to monitor image usage in print and online

Benefits

  • Generates additional revenues
  • Eliminates hours spent manually monitoring image usage
  • Identifies cases of unauthorized image use
  • Ensures the copyright protection of our photographers
"We were amazed at Idée's ability to find image usage within days even when the images were cropped, obscured and very small. Idée's PixID reports provide us with image usage data for the internet and print publications, allowing us to focus on providing great imagery to our clients instead of spending time trying to manually monitor our images."
~Bill Messerly

What is PixID?

PixID is a comprehensive, automated image monitoring service that provides reports detailing precisely where your images have been used; both in print publications and on the Internet.

PixID uses Idée's unrivaled image identification software to identify images and compare them to your image collection. The image comparison process is precise and can identify images even when they have been drastically cropped, rotated, color-adjusted or flipped.

How PixID Works for You

  • Capture all images in print cover to cover
  • Scour the Internet 24/7
  • Compare every image in your collection to the images online and in print
  • Deliver timely, precise image usage reports to you via a web interface